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How choice ambiguity modulates activity in brain areas representing brand preference: evidence from consumer neuroscience
Hilke Plassmann, Peter Kenning, Michael Deppe, Harald Kugel, Wolfram SchwindtVolume:
7
Year:
2008
Language:
english
Pages:
8
DOI:
10.1002/cb.257
File:
PDF, 174 KB
english, 2008