Discriminant validity of the customer-based corporate...

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Discriminant validity of the customer-based corporate reputation scale: some causes for concern

Radomir, Lăcrămioara, Moisescu, Ovidiu I.
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Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-11-2018-2115
Date:
June, 2019
File:
PDF, 240 KB
2019
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