![](/img/cover-not-exists.png)
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship: A relationship positioning perspective
Makkonen, Hannu, Saarikorpi, Mervi, Rajala, RistoLanguage:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2019.04.014
Date:
July, 2019
File:
PDF, 777 KB
english, 2019