Multi-sided platforms in B2B contexts: The role of...

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Industrial Marketing Management 2019 / 7

Multi-sided platforms in B2B contexts: The role of affiliation costs and interdependencies in adoption decisions

Loux, Patrick, Aubry, Mathilde, Tran, Sébastien, Baudoin, Emmanuel
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2019.07.001
Date:
July, 2019
File:
PDF, 504 KB
english, 2019
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