What drives customer Re-engagement? The foundational role...

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Industrial Marketing Management 2019 / 8

What drives customer Re-engagement? The foundational role of the sales-service interplay in episodic value co-creation

Friend, Scott B., Malshe, Avinash, Fisher, Gregory J.
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2019.07.012
Date:
August, 2019
File:
PDF, 655 KB
english, 2019
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