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Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations
Farace, Stefania, Roggeveen, Anne, Villarroel Ordenes, Francisco, De Ruyter, Ko, Wetzels, Martin, Grewal, DhruvLanguage:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2019.1652120
Date:
September, 2019
File:
PDF, 963 KB
english, 2019