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Industrial Marketing Management 2019 / 8

Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment

Tóth, Zsófia, Nieroda, Marzena E., Koles, Bernadett
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2019.07.010
Date:
August, 2019
File:
PDF, 1.97 MB
english, 2019
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