Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance
Chu, Shu-Chuan, Cao, Yang, Yang, Jing, Mundel, JuanLanguage:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2019.1663318
Date:
September, 2019
File:
PDF, 563 KB
english, 2019