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The Efficacy of Cultural Intelligence for Adaptive Selling Behaviors in Cross-Cultural Selling: The Moderating Effect of Trait Mindfulness
Charoensukmongkol, PeerayuthJournal:
Journal of Global Marketing
DOI:
10.1080/08911762.2019.1654586
Date:
September, 2019
File:
PDF, 1.55 MB
2019