Corporate brand identity co-creation in...

Industrial Marketing Management 2019 / 9

Corporate brand identity co-creation in business-to-business contexts

Iglesias, Oriol, Landgraf, Polina, Ind, Nicholas, Markovic, Stefan, Koporcic, Nikolina
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Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2019.09.008
Date:
September, 2019
File:
PDF, 827 KB
2019
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