The decision‐making process in viral marketing—A review and...

Psychology and Marketing 2019 / 11 Vol. 36; Iss. 11

The decision‐making process in viral marketing—A review and suggestions for further research

Reichstein, Thomas, Brusch, Ines
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Volume:
36
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21256
Date:
November, 2019
File:
PDF, 1.16 MB
2019
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