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Volume 36; Issue 11
Main
Psychology and Marketing
Volume 36; Issue 11
Psychology and Marketing
Volume 36; Issue 11
1
The decision‐making process in viral marketing—A review and suggestions for further research
Reichstein, Thomas
,
Brusch, Ines
Journal:
Psychology and Marketing
Year:
2019
Language:
english
File:
PDF, 1.16 MB
Your tags:
english, 2019
2
When social intrusiveness depletes customer value: A balanced perspective on the agency of simultaneous sharers in a commercial sharing experience
Simon, Françoise
,
Roederer, Claire
Journal:
Psychology and Marketing
Year:
2019
Language:
english
File:
PDF, 895 KB
Your tags:
english, 2019
3
Accurate case‐outcome modeling in economics, psychology, and marketing
Woodside, Arch G.
Journal:
Psychology and Marketing
Year:
2019
Language:
english
File:
PDF, 3.09 MB
Your tags:
english, 2019
4
The decision‐making process in viral marketing—A review and suggestions for further research
Reichstein, Thomas
,
Brusch, Ines
Journal:
Psychology and Marketing
Year:
2019
File:
PDF, 1.16 MB
Your tags:
2019
5
When social intrusiveness depletes customer value: A balanced perspective on the agency of simultaneous sharers in a commercial sharing experience
Simon, Françoise
,
Roederer, Claire
Journal:
Psychology and Marketing
Year:
2019
File:
PDF, 895 KB
Your tags:
2019
6
The effect of perceived economic mobility on customer aggression toward service employees: A darker aspect of customer behavior
Kwon, Yongju
,
Yi, Youjae
Journal:
Psychology and Marketing
Year:
2019
File:
PDF, 749 KB
Your tags:
2019
7
Issue Information
Journal:
Psychology and Marketing
Year:
2019
Language:
english
File:
PDF, 509 KB
Your tags:
english, 2019
8
Neutralizing the shamefulness judgements of materialistic buyer behavior: The role of price promotions and the smart‐shopper attribution
Zhang, Yi
,
Mick, David Glen
Journal:
Psychology and Marketing
Year:
2019
Language:
english
File:
PDF, 10.30 MB
Your tags:
english, 2019
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