Are organizational buyers rational? Using price heuristics...

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Are organizational buyers rational? Using price heuristics in functional risk judgment

Saab, André Bueno, Botelho, Delane
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2019.10.001
Date:
November, 2019
File:
PDF, 804 KB
english, 2019
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