Achieving superior organizational performance via big data predictive analytics: A dynamic capability view
Gupta, Shivam, Drave, Vinayak A., Dwivedi, Yogesh K., Baabdullah, Abdullah M., Ismagilova, ElviraLanguage:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2019.11.009
Date:
November, 2019
File:
PDF, 511 KB
english, 2019