Achieving superior organizational performance via big data...

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Industrial Marketing Management 2019 / 11

Achieving superior organizational performance via big data predictive analytics: A dynamic capability view

Gupta, Shivam, Drave, Vinayak A., Dwivedi, Yogesh K., Baabdullah, Abdullah M., Ismagilova, Elvira
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Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2019.11.009
Date:
November, 2019
File:
PDF, 511 KB
2019
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