Sounds of Green: How Brand Name Sounds Metaphorically...

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Journal of Advertising 2019 / 12

Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness

Joshi, Pradnya, Kronrod, Ann
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Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2019.1696720
Date:
December, 2019
File:
PDF, 968 KB
english, 2019
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