Does Marketing Ambidexterity Boost Marketing Performance? Empirical Evidence in Indonesia’s Consumer Goods
Adiwijaya, Karto, Wahyuni, Sari, Gayatri, Gita, Mussry, Jacky S.Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2019.1696438
Date:
December, 2019
File:
PDF, 1.87 MB
english, 2019