Pride, Guilt, and Self-Regulation in Cause-Related...

Journal of Advertising 2019 / 12

Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements

Coleman, Joshua T., Royne (Stafford), Marla B., Pounders, Kathrynn R.
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Journal:
Journal of Advertising
DOI:
10.1080/00913367.2019.1689871
Date:
December, 2019
File:
PDF, 1.38 MB
2019
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