Does Marketing Ambidexterity Boost Marketing Performance?...

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Journal of Global Marketing 2019 / 12

Does Marketing Ambidexterity Boost Marketing Performance? Empirical Evidence in Indonesia’s Consumer Goods

Adiwijaya, Karto, Wahyuni, Sari, Gayatri, Gita, Mussry, Jacky S.
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Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2019.1696438
Date:
December, 2019
File:
PDF, 1.87 MB
2019
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