Improved Method for Comparing Rank-Order Preferences of Two...

Journal of Marketing Research 1979 / 11 Vol. 16; Iss. 4

Improved Method for Comparing Rank-Order Preferences of Two Groups of Consumers

Ryans, Adrian B., Srinivasan, V.
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Volume:
16
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377901600416
Date:
November, 1979
File:
PDF, 717 KB
1979
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