Volume 16; Issue 4

Journal of Marketing Research

Volume 16; Issue 4
1

A Test for Clusters

Stephen John Arnold
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 1.31 MB
english, 1979
4

Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study

Hermann Simon
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 2.05 MB
english, 1979
6

PAIRED: A Program to Analyze Paired Comparisons from Either Pairwise Comparisons or Ordinal Data

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 461 KB
english, 1979
7

RANGEN: A Program to Generate Individualized Data Samples for Marketing Research Students

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 266 KB
english, 1979
9

RIDGE: An Integrated Ridge Regression Program

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 329 KB
english, 1979
10

PCREG: A Principal Components Regression Program for Decision Making

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 469 KB
english, 1979
11

Front Matter

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 1.13 MB
english, 1979
16

Marketing Research: A Basic Approachby George Kress

Review by: James W. Cagley
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 294 KB
english, 1979
17

Behavioral Research: A Conceptual Approachby Fred N. Kerlinger

Review by: Kenneth C. Schneider
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 506 KB
english, 1979
18

BSR: Best Subset Regression by the Method of Branch and Bound

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 464 KB
english, 1979
20

LTA: A Program That Uses a Linear Typal Model to Develop Marketing Classifications

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 474 KB
english, 1979
22

FRNCHS: Longitudinal and Cross-Sectional Analysis of Company Sales Networks

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 450 KB
english, 1979
23

Back Matter

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 1.43 MB
english, 1979
24

Implementation of Response Latency Measures

James MacLachlan, John Czepiel and Priscilla LaBarbera
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 702 KB
english, 1979
25

Publications Received

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 172 KB
english, 1979
27

LOGIT: An Interactive Computer Program on Logit Analysis of Dichotomous Response Data

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 329 KB
english, 1979
28

MKTSHR: Market Share Analysis: A Program for Estimating Market Shares from Conjoint Analysis Data

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 744 KB
english, 1979
33

Territory Sales Response

Adrian B. Ryans and Charles B. Weinberg
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 2.11 MB
english, 1979
34

Volume Information

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 2.57 MB
english, 1979
35

The Attitude Pollimeter: A New Attitude Scaling Device

Shlomo I. Lampert
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 1009 KB
english, 1979
36

CANDI: A Program to Provide a Canonical Representation of Distance Scores

Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 477 KB
english, 1979
37

Noncontact and Refusal Rates in Consumer Telephone Surveys

Frederick Wiseman and Philip McDonald
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 1.21 MB
english, 1979
38

More Evidence on Interpersonal Yielding

Peter H. Reingen and Jerome B. Kernan
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 1.29 MB
english, 1979
39

A Linear Covariate Model of Warranty Attitudes and Behaviors

William R. Darden and C. P. Rao
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 1.99 MB
english, 1979
41

Consumer Reactions to Explicit Brand Comparisons in Advertisements

Linda L. Golden
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 3.13 MB
english, 1979
42

Correlational Procedures for Researchby Robert M. Thorndike

Review by: James L. Ginter
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 616 KB
english, 1979
49

Territory Sales Response

Ryans, Adrian B., Weinberg, Charles B.
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 1.40 MB
english, 1979
51

A Test for Clusters

Arnold, Stephen John
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 1002 KB
english, 1979
52

Book Review: Improving Interview Method and Questionnaire Design

Albaum, Gerald
Journal:
Journal of Marketing Research
Year:
1979
Language:
english
File:
PDF, 470 KB
english, 1979
53

A Test for Clusters

Arnold, Stephen John
Journal:
Journal of Marketing Research
Year:
1979
File:
PDF, 1002 KB
1979
55

Computer Abstracts

Warwick, Kenneth M.
Journal:
Journal of Marketing Research
Year:
1979
File:
PDF, 1.78 MB
1979
60

Book Review

Journal:
Journal of Marketing Research
Year:
1979
File:
PDF, 399 KB
1979
62

Publications Received

Journal:
Journal of Marketing Research
Year:
1979
File:
PDF, 222 KB
1979
64

Author/Title Index

Journal:
Journal of Marketing Research
Year:
1979
File:
PDF, 519 KB
1979