Disaggregate Tree-Structured Modeling of Consumer Choice...

Journal of Marketing Research 1988 / 08 Vol. 25; Iss. 3

Disaggregate Tree-Structured Modeling of Consumer Choice Data

Currim, Imran S., Meyer, Robert J., Le, Nhan T.
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Volume:
25
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378802500303
Date:
August, 1988
File:
PDF, 1.41 MB
1988
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