The Impact of Inferences on Product Evaluations:...

Journal of Marketing Research 1988 / 08 Vol. 25; Iss. 3

The Impact of Inferences on Product Evaluations: Replication and Extension

Lim, Jeen-Su, Olshavsky, Richard W., Kim, John
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Volume:
25
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378802500309
Date:
August, 1988
File:
PDF, 842 KB
1988
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