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Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities
Martin Schreier, Stefan Oberhauser, Reinhard PrüglVolume:
18
Language:
english
Pages:
16
DOI:
10.1007/s11002-006-9009-3
Date:
June, 2007
File:
PDF, 281 KB
english, 2007