Age-related differences in responses to affective vs....

Marketing Letters 2007 / 12 Vol. 18; Iss. 4

Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products

Aimee Drolet, Patti Williams, Loraine Lau-Gesk
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Volume:
18
Language:
english
Pages:
11
DOI:
10.1007/s11002-007-9016-z
Date:
December, 2007
File:
PDF, 157 KB
english, 2007
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