Empirical models of manufacturer-retailer interaction: A...

Marketing Letters 2010 / 09 Vol. 21; Iss. 3

Empirical models of manufacturer-retailer interaction: A review and agenda for future research

Kusum L. Ailawadi, Eric T. Bradlow, Michaela Draganska, Vincent Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur, Jie Zhang
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Volume:
21
Language:
english
Pages:
13
DOI:
10.1007/s11002-010-9107-0
Date:
September, 2010
File:
PDF, 191 KB
english, 2010
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