Volume 21; Issue 3

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Marketing Letters
Volume 21; Issue 3

Marketing Letters

Volume 21; Issue 3

1

Introduction to the Special Issue on B2B Research

Sandy Jap, Dave Reibstein

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 59 KB

english, 2010

2

Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities

Aric Rindfleisch, Kersi Antia, Janet Bercovitz, James R. Brown, Joseph Cannon, Stephen J. Carson, Mrinal Ghosh, Susan Helper, Diana C. Robertson, Kenneth H. Wathne

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 175 KB

english, 2010

3

Channel design, coordination, and performance: Future research directions

Alberto Sa Vinhas, Sharmila Chatterjee, Shantanu Dutta, Adam Fein, Joseph Lajos, Scott Neslin, Lisa Scheer, William Ross, Qiong Wang

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 193 KB

english, 2010

4

The embedded sales force: Connecting buying and selling organizations

Kevin Bradford, Steven Brown, Shankar Ganesan, Gary Hunter, Vincent Onyemah, Robert Palmatier, Dominique Rouziès, Rosann Spiro, Harish Sujan, Barton Weitz

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 195 KB

english, 2010

5

Empirical models of manufacturer-retailer interaction: A review and agenda for future research

Kusum L. Ailawadi, Eric T. Bradlow, Michaela Draganska, Vincent Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur, Jie Zhang

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 191 KB

english, 2010

6

Calculating, creating, and claiming value in business markets: Status and research agenda

Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan, Qiong Wang

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 246 KB

english, 2010

7

Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Gal Zauberman, Michael I. Norton, Tony H. Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell, Barbara E. Kahn

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 198 KB

english, 2010

8

Marketing modeling reality and the realities of marketing modeling

Anne T. Coughlan, S. Chan Choi, Wujin Chu, Charles A. Ingene, Sridhar Moorthy, V. Padmanabhan, Jagmohan S. Raju, David A. Soberman, Richard Staelin, Z. John Zhang

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 217 KB

english, 2010

9

Sales force modeling: State of the field and research agenda

Murali K. Mantrala, Sönke Albers, Fabio Caldieraro, Ove Jensen, Kissan Joseph, Manfred Krafft, Chakravarthi Narasimhan, Srinath Gopalakrishna, Andris Zoltners, Rajiv Lal, Leonard Lodish

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 296 KB

english, 2010

10

B2B Research || Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities

Arie Rindfleisch, Kersi Antia, Janet Bercovitz, James R. Brown, Joseph Cannon, Stephen J. Carson, Mrinal Ghosh, Susan Helper, Diana C. Robertson and Kenneth H. Wathne

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.11 MB

english, 2010

11

B2B Research || Sales force modeling: State of the field and research agenda

Murali K. Mantrala, Sönke Albers, Fabio Caldieraro, Ove Jensen, Kissan Joseph, Manfred Krafft, Chakravarthi Narasimhan, Srinath Gopalakrishna, Andris Zoltners, Rajiv Lal and Leonard Lodish

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.62 MB

english, 2010

12

B2B Research || The embedded sales force: Connecting buying and selling organizations

Kevin Bradford, Steven Brown, Shankar Ganesan, Gary Hunter, Vincent Onyemah, Robert Palmatier, Dominique Rouziès, Rosann Spiro, Harish Sujan and Barton Weitz

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.29 MB

english, 2010

13

B2B Research || Front Matter

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 553 KB

english, 2010

14

B2B Research || Marketing modeling reality and the realities of marketing modeling

Anne T. Coughlan, S. Chan Choi, Wujin Chu, Charles A. Ingene, Sridhar Moorthy, V. Padmanabhan, Jagmohan S. Raju, David A. Soberman, Richard Staelin and Z. John Zhang

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.48 MB

english, 2010

15

B2B Research || Channel design, coordination, and performance: Future research directions

Alberto Sa Vinhas, Sharmila Chatterjee, Shantanu Dutta, Adam Fein, Joseph Lajos, Scott Neslin, Lisa Scheer, William Ross and Qiong Wang

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.40 MB

english, 2010

16

B2B Research || Calculating, creating, and claiming value in business markets: Status and research agenda

Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan and Qiong Wang

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.10 MB

english, 2010

17

B2B Research || Back Matter

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 881 KB

english, 2010

18

B2B Research || Introduction to the Special Issue on B2B Research

Sandy Jap and Dave Reibstein

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 316 KB

english, 2010

19

B2B Research || Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Gal Zauberman, Michael I. Norton, Tony H. Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell and Barbara E. Kahn

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.39 MB

english, 2010

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