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How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising
Usrey, Bryan, Palihawadana, Dayananda, Saridakis, Charalampos, Theotokis, AristeidisLanguage:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2020.1712274
Date:
February, 2020
File:
PDF, 1.26 MB
english, 2020