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Industrial Marketing Management 2020 / 2

Relationship satisfaction: An overlooked marketing channel safeguard

Brown, James R., Crosno, Jody L., Liu, Yuerong, Dev, Chekitan S.
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Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2020.01.011
Date:
February, 2020
File:
PDF, 505 KB
2020
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