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Industrial Marketing Management 2020 / 3

A multi-dimension framework for value creation through Big Data

Elia, Gianluca, Polimeno, Gloria, Solazzo, Gianluca, Passiante, Giuseppina
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2020.03.015
Date:
March, 2020
File:
PDF, 1.06 MB
english, 2020
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