Engaged, but with what? Objects of engagement in...

Journal of Marketing Management 2020 / 02 Vol. 36; Iss. 3-4

Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions

Pöyry, Essi, Parvinen, Petri, Mattila, Osmo, Holopainen, Jani
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
36
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2020.1736603
Date:
February, 2020
File:
PDF, 2.34 MB
2020
Conversion to is in progress
Conversion to is failed