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Volume 36; Issue 3-4
Main
Journal of Marketing Management
Volume 36; Issue 3-4
Journal of Marketing Management
Volume 36; Issue 3-4
1
Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions
Pöyry, Essi
,
Parvinen, Petri
,
Mattila, Osmo
,
Holopainen, Jani
Journal:
Journal of Marketing Management
Year:
2020
File:
PDF, 2.34 MB
Your tags:
2020
2
On realising the utopian potential of big data analytics for maximising return on marketing investments
Benoit, D. F.
,
Lessmann, S.
,
Verbeke, W.
Journal:
Journal of Marketing Management
Year:
2020
File:
PDF, 1.32 MB
Your tags:
2020
3
The future of technology in marketing; utopia or dystopia?
Harrigan, Paul
,
Coussement, Kristof
,
Lancelot Miltgen, Caroline
,
Ranaweera, Chatura
Journal:
Journal of Marketing Management
Year:
2020
File:
PDF, 621 KB
Your tags:
2020
1
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