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Industrial Marketing Management 2020 / 3

Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation

Vafeas, Mario, Hughes, Tim
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Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2020.03.014
Date:
March, 2020
File:
PDF, 1.02 MB
2020
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