Being Accepted or Ostracized: How Social Experience...

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Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus

Wu, Linwan, Dodoo, Naa Amponsah
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Journal:
Journal of Advertising
DOI:
10.1080/00913367.2020.1743217
Date:
April, 2020
File:
PDF, 732 KB
2020
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