Book Review: The Comprehension and Miscomprehension of...

Book Review: The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines

Friestad, Marian
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Volume:
25
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378802500311
Date:
August, 1988
File:
PDF, 418 KB
1988
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