Negative Online Word-of-Mouth: Consumers’ Retaliation in...

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Journal of Global Marketing 2020 / 06

Negative Online Word-of-Mouth: Consumers’ Retaliation in the Digital World

Arruda Filho, Emílio José Montero, Barcelos, Alexis de Araújo
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Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2020.1775919
Date:
June, 2020
File:
PDF, 1.69 MB
2020
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