Emerging adults’ luxury fashion brand value perceptions:...

Journal of Global Fashion Marketing 2020 / 07 Vol. 11; Iss. 3

Emerging adults’ luxury fashion brand value perceptions: A cross-cultural comparison between Germany and China

Faschan, Maximilian, Chailan, Claude, Huaman-Ramirez, Richard
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Volume:
11
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2020.1761422
Date:
July, 2020
File:
PDF, 2.03 MB
2020
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