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Volume 11; Issue 3
Main
Journal of Global Fashion Marketing
Volume 11; Issue 3
Journal of Global Fashion Marketing
Volume 11; Issue 3
1
Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post
Lee, Susanna
,
Kim, Eunice
Journal:
Journal of Global Fashion Marketing
Year:
2020
File:
PDF, 1.72 MB
Your tags:
2020
2
Emerging adultsâ luxury fashion brand value perceptions: A cross-cultural comparison between Germany and China
Faschan, Maximilian
,
Chailan, Claude
,
Huaman-Ramirez, Richard
Journal:
Journal of Global Fashion Marketing
Year:
2020
File:
PDF, 2.03 MB
Your tags:
2020
3
Tradition preservation through fashion consumption: Contemporary clothes on Gaucho traditionalist culture in the South of Brazil
Hauschild, Raquel
,
Dalmoro, Marlon
,
Machado, Maria Amália
,
de Almeida, Stefania Ordovas
Journal:
Journal of Global Fashion Marketing
Year:
2020
File:
PDF, 2.22 MB
Your tags:
2020
4
Fashion consumption during economic crisis: Emerging practices and feelings of consumers
Ozdamar Ertekin, Zeynep
,
Sevil Oflac, Bengu
,
Serbetcioglu, Cemre
Journal:
Journal of Global Fashion Marketing
Year:
2020
File:
PDF, 1.96 MB
Your tags:
2020
5
Analysis of emotional labour differences according to general characteristics of fashion store salesperson
Kim, Gihyung
,
Lee, Seunghee
Journal:
Journal of Global Fashion Marketing
Year:
2020
File:
PDF, 1.83 MB
Your tags:
2020
1
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