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Augmenting reality: fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Bonetti, Francesca, Pantano, Eleonora, Warnaby, Gary, Quinn, LeeVolume:
13
Year:
2019
Journal:
International Journal of Technology Marketing
DOI:
10.1504/IJTMKT.2019.104592
File:
PDF, 1.00 MB
2019