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Volume 13; Issue 3/4
Main
International Journal of Technology Marketing
Volume 13; Issue 3/4
International Journal of Technology Marketing
Volume 13; Issue 3/4
1
Exploring VR experiences of tourists' attachment to a rural destination
Pantelidis, Christos
Journal:
International Journal of Technology Marketing
Year:
2019
File:
PDF, 980 KB
Your tags:
2019
2
Technology-based marketing strategies through the consumer lens: how might perceptions of ethicality and effectiveness interrelate
Brooksbank, Roger
,
Fullerton, Sam
,
Miller, Steven
Journal:
International Journal of Technology Marketing
Year:
2019
File:
PDF, 372 KB
Your tags:
2019
3
Wearable XR-technology: literature review, conceptual framework and future research directions
Chuah, Stephanie Hui Wen
Journal:
International Journal of Technology Marketing
Year:
2019
File:
PDF, 1.08 MB
Your tags:
2019
4
Augmenting reality: fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Bonetti, Francesca
,
Pantano, Eleonora
,
Warnaby, Gary
,
Quinn, Lee
Journal:
International Journal of Technology Marketing
Year:
2019
File:
PDF, 1.00 MB
Your tags:
2019
5
Proximity marketing in banking: lessons from retail and entertainment industries
Margulis, Anna
,
Levesque, Nataly
,
Boeck, Harold
Journal:
International Journal of Technology Marketing
Year:
2019
File:
PDF, 663 KB
Your tags:
2019
6
Designing enhanced augmented reality tourism experiences: a multi-stakeholder approach
Cranmer, Eleanor E.
Journal:
International Journal of Technology Marketing
Year:
2019
File:
PDF, 276 KB
Your tags:
2019
7
User experience design for mixed reality: a case study of HoloLens in museum
Hammady, Ramy
,
Ma, Minhua
,
Strathearn, Carl
Journal:
International Journal of Technology Marketing
Year:
2019
File:
PDF, 5.29 MB
Your tags:
2019
8
Virtual reality as an urban tourism destination marketing tool
Moorhouse, Natasha
Journal:
International Journal of Technology Marketing
Year:
2019
File:
PDF, 309 KB
Your tags:
2019
1
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