Service-dominant logic — a guiding framework for inbound...

Marketing Review St. Gallen 2009 / 12 Vol. 26; Iss. 6

Service-dominant logic — a guiding framework for inbound marketing

Robert F. Lusch, Stephen L. Vargo
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Volume:
26
Language:
english
Pages:
5
DOI:
10.1007/s11621-009-0094-6
Date:
December, 2009
File:
PDF, 279 KB
english, 2009
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