Volume 26; Issue 6

Marketing Review St. Gallen

Volume 26; Issue 6
1

Inbound marketing

Christian Belz
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 81 KB
german, 2009
2

Co-creation of value — towards an expanded paradigm of value creation

Venkat Ramaswamy
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
english
File:
PDF, 338 KB
english, 2009
3

Customer Care — Wertschöpfung durch Inbound Marketing

Bernd Stauss, Wolfgang Seidel
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 445 KB
german, 2009
5

B2B-Inbound-Marketing — Aktive Interessenten als Kunden gewinnen

Torsten Herrmann
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 429 KB
german, 2009
9

Pragmatik statt Paradigma — Diskurs über die zeitgeistige Evolution des Marketing

Cary Steinmann
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 414 KB
german, 2009
10

Intellectual Property-Management und Marketing

Axel Mittelstaedt
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 434 KB
german, 2009
11

Service-dominant logic — a guiding framework for inbound marketing

Robert F. Lusch, Stephen L. Vargo
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
english
File:
PDF, 279 KB
english, 2009
12

Inbound Marketing

Journal:
Marketing Review St. Gallen
Year:
2009
File:
PDF, 74 KB
2009
13

Praxiswissen Online-Marketing

V. Walter
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 62 KB
german, 2009
14

Controlling zwischen Shareholder Value und Stakeholder Value

L. Ebersbach
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 133 KB
german, 2009
15

Vorschau 1 | 2010

Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 92 KB
german, 2009