Customer based execution and strategy: Enhancing the...

Industrial Marketing Management 2020 / 07 Vol. 88

Customer based execution and strategy: Enhancing the relevance & utilization of B2B scholarship in the C-suite

Mittal, Vikas, Sridhar, Shrihari
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Volume:
88
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2020.05.036
Date:
July, 2020
File:
PDF, 1.48 MB
2020
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