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A diagnostic tool to determine a strategic improvisation Readiness Index Score (IRIS) to survive, adapt, and thrive in a crisis
Hughes, Paul, Morgan, Robert E., Hodgkinson, Ian R., Kouropalatis, Yiannis, Lindgreen, AdamJournal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2020.05.020
Date:
July, 2020
File:
PDF, 1.23 MB
2020