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Brand orientation: a systematic literature review and research agenda
Sepulcri, Lara Mendes Christ Bonella, Mainardes, Emerson Wagner, Marchiori, Danilo MagnoVolume:
24
Journal:
Spanish Journal of Marketing - ESIC
DOI:
10.1108/sjme-06-2019-0035
Date:
January, 2020
File:
PDF, 693 KB
2020