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Volume 24; Issue 1
Main
Spanish Journal of Marketing - ESIC
Volume 24; Issue 1
Spanish Journal of Marketing - ESIC
Volume 24; Issue 1
1
Brand orientation: a systematic literature review and research agenda
Sepulcri, Lara Mendes Christ Bonella
,
Mainardes, Emerson Wagner
,
Marchiori, Danilo Magno
Journal:
Spanish Journal of Marketing - ESIC
Year:
2020
File:
PDF, 693 KB
Your tags:
2020
2
How harmful are online firestorms for brands?
Delgado-Ballester, Elena
,
López-López, Inés
,
Bernal-Palazón, Alicia
Journal:
Spanish Journal of Marketing - ESIC
Year:
2019
File:
PDF, 474 KB
Your tags:
2019
3
Conceptualising online fashion brand recognition: scale development and validation
Rahman, Muhammad Sabbir
,
Hossain, Md Afnan
,
Rushan, Md Rifayat Islam
,
Hoque, Mohammad Tayeenul
,
Hassan, Hasliza
Journal:
Spanish Journal of Marketing - ESIC
Year:
2020
File:
PDF, 395 KB
Your tags:
2020
4
Attitudes toward organic products: a cross-national comparison and scale validation
Sarabia-Andreu, Francisco
,
Sarabia-Sanchez, Francisco J.
,
Parra-Meroño, MarÃa Concepción
,
Moreno-Albaladejo, Pablo
Journal:
Spanish Journal of Marketing - ESIC
Year:
2020
File:
PDF, 257 KB
Your tags:
2020
5
Be a part of it: promoting WOM, eWOM, and content creation through customer identification
Romero, Jaime
,
Ruiz-Equihua, Daniel
Journal:
Spanish Journal of Marketing - ESIC
Year:
2020
File:
PDF, 418 KB
Your tags:
2020
6
The history of academic research in marketing and its implications for the future
Ratchford, Brian T.
Journal:
Spanish Journal of Marketing - ESIC
Year:
2020
File:
PDF, 336 KB
Your tags:
2020
7
Followersâ reactions to influencersâ Instagram posts
Belanche, Daniel
,
Flavián, Marta
,
Ibáñez-Sánchez, Sergio
Journal:
Spanish Journal of Marketing - ESIC
Year:
2020
File:
PDF, 360 KB
Your tags:
2020
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