How harmful are online firestorms for brands?
Delgado-Ballester, Elena, López-López, Inés, Bernal-Palazón, AliciaVolume:
24
Journal:
Spanish Journal of Marketing - ESIC
DOI:
10.1108/sjme-07-2019-0044
Date:
November, 2019
File:
PDF, 474 KB
2019