The impact of consumersâ positive online recommendations on the omnichannel webrooming experience
Orús, Carlos, Gurrea, Raquel, Ibáñez-Sánchez, SergioVolume:
23
Journal:
Spanish Journal of Marketing - ESIC
DOI:
10.1108/sjme-08-2019-0067
Date:
December, 2019
File:
PDF, 327 KB
2019