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Volume 23; Issue 3
Main
Spanish Journal of Marketing - ESIC
Volume 23; Issue 3
Spanish Journal of Marketing - ESIC
Volume 23; Issue 3
1
The influence of CSR on perceived value, social media and loyalty in the hotel industry
Mohammed, Abdulalem
,
Al-Swidi, Abdullah
Journal:
Spanish Journal of Marketing - ESIC
Year:
2019
File:
PDF, 887 KB
Your tags:
2019
2
Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
Cortiñas, Monica
,
Chocarro, Raquel
,
Elorz, Margarita
Journal:
Spanish Journal of Marketing - ESIC
Year:
2019
File:
PDF, 1.11 MB
Your tags:
2019
3
Increasing customer loyalty through customer engagement in the retail banking industry
Monferrer, Diego
,
Moliner, Miguel Angel
,
Estrada, Marta
Journal:
Spanish Journal of Marketing - ESIC
Year:
2019
File:
PDF, 266 KB
Your tags:
2019
4
Exploring online consumer curation as user-generated content
Babin, Jessica
,
Hulland, John
Journal:
Spanish Journal of Marketing - ESIC
Year:
2019
File:
PDF, 183 KB
Your tags:
2019
5
The impact of consumersâ positive online recommendations on the omnichannel webrooming experience
Orús, Carlos
,
Gurrea, Raquel
,
Ibáñez-Sánchez, Sergio
Journal:
Spanish Journal of Marketing - ESIC
Year:
2019
File:
PDF, 327 KB
Your tags:
2019
6
Engaging customers through user-and company-generated content on CSR
Badenes-Rocha, Alberto
,
Ruiz-Mafé, Carla
,
Bigné, Enrique
Journal:
Spanish Journal of Marketing - ESIC
Year:
2019
File:
PDF, 736 KB
Your tags:
2019
7
Local, global and glocal consumer brand relationships
Lopez-LomelÃ, Miguel Ãngel
,
Llonch-Andreu, Joan
,
Rialp-Criado, Josep
Journal:
Spanish Journal of Marketing - ESIC
Year:
2019
File:
PDF, 522 KB
Your tags:
2019
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