Conceptualising online fashion brand recognition: scale...

Spanish Journal of Marketing - ESIC 2020 / 02 Vol. 24; Iss. 1

Conceptualising online fashion brand recognition: scale development and validation

Rahman, Muhammad Sabbir, Hossain, Md Afnan, Rushan, Md Rifayat Islam, Hoque, Mohammad Tayeenul, Hassan, Hasliza
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Volume:
24
Journal:
Spanish Journal of Marketing - ESIC
DOI:
10.1108/sjme-10-2019-0080
Date:
February, 2020
File:
PDF, 395 KB
2020
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